Quick Bio Cynthia is an accomplished ecommerce and content marketing professional experienced across consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She managed Reckitt’s online… Continue reading Portfolio
Oh podcasts, little packets of brain food that make my morning routine an enlightening tooth brushing. On a Sunday afternoon, I was listening to Freakonomics Radio, more specifically Stephen Dubner's conversation with Facebook CEO and founder, Mark Zuckerberg who is now known as the bad guy currently embroiled in a data privacy conundrum (see Cambridge… Continue reading Before receiving a quality education
"I can thank her training for a lot of those things. But one thing I never learned was how to fail. I was always too afraid of the consequences. So even today I'm not good with the unknown." This post by HONY (Humans of New York) touched a nerve long out of practice. Throughout my… Continue reading Making mistakes
Role: Client Account Manager, Content Creation, Marketing Understand client [Akamai Tech] goals and create a suitable media plan to collect leads Draft and polish the white paper to be distributed online Approve marketing campaign on social channels and drive traffic to custom made landing page Collect leads and filter into different categories` Completed within a short… Continue reading Client Project: Akamai Tech White Paper
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