Portfolio

Quick Bio Cynthia is an accomplished ecommerce and digital-first professional experienced in various consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She previously managed RB’s… Continue reading Portfolio

List of Companies in Asia Closing Gaps

GLINK - Vietnam's first ever licensed private clinic providing HIV treatment to the LGBTQ community in Ho Chi Minh City. Based in Vietnam. Hydroleap - B2B tech start up replacing expensive chemical treatment with a smart electrical treatment suitable for construction, food and beverage, oil & gas, tannery, mining and semiconductor industries. Based in Singapore. LOOP -… Continue reading List of Companies in Asia Closing Gaps

Client Project: Akamai Tech White Paper

Role: Client Account Manager, Content Creation, Marketing  Understand client [Akamai Tech] goals and create a suitable media plan to collect leads Draft and polish the white paper to be distributed online Approve marketing campaign on social channels and drive traffic to custom made landing page Collect leads and filter into different categories` Completed within a short… Continue reading Client Project: Akamai Tech White Paper

aCommerce

aCommerce is Southeast Asia's leading ecommerce enabler and e-distributor for the world's top brands (L'Oreal, Nestle, Adidas, Samsung, etc.).  Role: Director of B2B Marketing, Regional (TH, ID, SG, PH) Corporate website (in four languages) Community channels: Facebook, LinkedIn, Twitter B2B Marketing efforts (CRM, industry events/workshops, recruitment efforts, etc.)

ecommerceIQ

The leading market research portal for ecommerce insights and data in Southeast Asia. Specialties: educational workshops, market research reports, consulting, Role: Product Manager (Marketing, Product Development, Web Design, etc.), Editor-in-Chief LEAP (Leadership Ecommerce Accelerator Program) Clients: ExxonMobil, Akamai Tech, Criteo, etc. Partnerships: Google, Sasin Graduate Institute (Thailand's #1 business school) Introduction deck Website