Quick Bio Cynthia is an accomplished ecommerce and content marketing professional experienced across consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She managed Reckitt’s online… Continue reading Portfolio
So, what are the cool kids up to these days? Well, Deloitte reports 76% of them are starting to call out BS on businesses. This shouldn’t come as a surprise as history tends to repeat itself and society moves in a cycle of four generations:1. First generation: makes a radical break with the past to establish new rules creating chaos2. Second generation: craves… Continue reading Sign up for the CAOSE Newsletter
GLINK - Vietnam's first ever licensed private clinic providing HIV treatment to the LGBTQ community in Ho Chi Minh City. Based in Vietnam. Hydroleap - B2B tech start up replacing expensive chemical treatment with a smart electrical treatment suitable for construction, food and beverage, oil & gas, tannery, mining and semiconductor industries. Based in Singapore. LOOP -… Continue reading List of Companies in Asia Closing Gaps
As Thailand, Singapore, and Indonesia flood with competition, many eyes are turning to a neighbour with equal potential. Constraints within Vietnam’s underdeveloped infrastructure are not well documented, but that hasn’t stopped the country from continued economic developments and growth in digital. Raphael Wilhelm and his co-founder Vanessa Santamaria launched SoNice, a new entry to Vietnam’s… Continue reading Are Vietnam’s Challenges Worth it for Digital Startups?
Role: Client Account Manager, Content Creation, Marketing Understand client [Akamai Tech] goals and create a suitable media plan to collect leads Draft and polish the white paper to be distributed online Approve marketing campaign on social channels and drive traffic to custom made landing page Collect leads and filter into different categories` Completed within a short… Continue reading Client Project: Akamai Tech White Paper