If you’ve been in Thailand and toured its popular landmarks, it’s most likely you have passed by a store packed with Thais and tourists alike buying bags and bags of…well, bags. Crowded stores filled with unmistakable colorful patterns distinguish NaRaYa from other locally produced labels and its popularity among Chinese, Japanese and South Korean tourists speaks volumes.… Continue reading One of Thailand’s Most Iconic Brands Shifts to Digital After 30 Years Offline
As Thailand, Singapore, and Indonesia flood with competition, many eyes are turning to a neighbour with equal potential. Constraints within Vietnam’s underdeveloped infrastructure are not well documented, but that hasn’t stopped the country from continued economic developments and growth in digital. Raphael Wilhelm and his co-founder Vanessa Santamaria launched SoNice, a new entry to Vietnam’s… Continue reading Are Vietnam’s Challenges Worth it for Digital Startups?
The showroom is quiet. Fanie Fikri, Head of Marketing at Fabelio, one of Indonesia’s up and coming startups, isn’t worried, the usual mall traffic is out to lunch. “Our experience centers contribute a healthy 15% of our total revenue.” He’s referring to the number of customers who have “signed in” to any of the company’s… Continue reading Indonesia Welcomes an IKEA Competitor to the Market
Role: Client Account Manager, Content Creation, Marketing Understand client [Akamai Tech] goals and create a suitable media plan to collect leads Draft and polish the white paper to be distributed online Approve marketing campaign on social channels and drive traffic to custom made landing page Collect leads and filter into different categories` Completed within a short… Continue reading Client Project: Akamai Tech White Paper
The leading market research portal for ecommerce insights and data in Southeast Asia. Specialties: educational workshops, market research reports, consulting, Role: Product Manager (Marketing, Product Development, Web Design, etc.), Editor-in-Chief LEAP (Leadership Ecommerce Accelerator Program) Clients: ExxonMobil, Akamai Tech, Criteo, etc. Partnerships: Google, Sasin Graduate Institute (Thailand's #1 business school) Introduction deck Website