Cynthia is an accomplished ecommerce and marketing professional experienced across consumer categories and international markets (she’s also the queen of side-quests). She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights for clients such as ExxonMobil, Akamai Tech, DBS, and Criteo.
She also optimised the sale of condoms online and grew Reckitt’s ecommerce business in Singapore managing a kick-ass multi-functional team. Together they delivered results for a wide portfolio of brands such as Enfagrow A+, Dettol and Durex on top e-marketplaces.
Over the last 11 years, Cynthia has become a swiss-army knife for startups and currently does strategy/marketing consulting to support founders through her own firm CAOSE. Clients include Shippit, Karate Combat, Cube, Corgi.ai, Thursday, etc. and mentors social enterprises as a Fellow with raiSE and 500 Global (she also matches strangers together for fun 🤷🏻♀️).
Interested in working together? Get in touch.
Email: hello@caose.co | LinkedIn
Portfolio Snapshot
Below is a smorgasbord of the work done across the years – consumer campaigns, event organisation, team management, interviews, etc. Two words – multi-faceted & curious
Thursday™
Successful launch in DC, three sold out events in less than six weeks
Published in TechCrunch
Meta @ Ecommerce Conference (demonstrating the Oculus)
AggLayer Interview on L2 Blockchain
Generated over 200k downloads in first two months (our Android airdrop was delayed, hence the creative comms)
Durex Store rebrand
Enfagrow Livestream
Use of our charming ecommerce team to sell formula milk to the target audience
Using a unique influencer for our Dettol campaign
Sold 2x our regular sales on livestream
Highly entertaining for our viewers
Mentorship with 500 Global
Made in Singapore
Ecommerce panel moderation
Retail Reset Masterclass 2021
Akamai Tech
Lead generation report
LEAP Program Director
Created a certified Masters program for CXOs at Thailand’s top business school
Panelist at Retail Asia Executive Summit
Interview with eatigo CEO in Thailand
Judge for Asia Ecommerce Awards
AustCham
Report for Australian Chamber of Commerce
SPARK 40, Ecommerce Leaders
Report on top founders
Roundtable with Criteo inviting the top advertising executives in Thailand
DBS Ecommerce Workshop in Singapore
Content Marketing & Thought Leadership
Consulting Project: ExxonMobil Indonesia Market Research Report on Motor Lubricant Ecommerce Strategy
Market Research Project: Australian Chamber of Commerce White Paper, Ecommerce in Thailand [PDF]
Lead Gen Project: Criteo Interview with Head of APAC [Article, PDF]
Lead Gen Project: Akamai Tech White Paper & Customer Acquisition, Ecommerce Web Security [Download PDF]
Thought Leadership: Tech in Asia [Article #1, Article #2, Article #3], ecommerceIQ, DailySocial, TechCrunch, CAOSE Substack
Email Marketing: eIQ Weekly Brief, eIQ Insider, eIQ Research (built database of 7,000+ subscribers from 0)
Podcasting: EcomAsiaChat #1: Securing an Ecommerce Website, eIQ & Mobifor [Transcript], raiSE Social Entrepreneurship Series [coming soon March 2022]
CAOSE Newsletter: A newsletter discussing the things young people care about [Substack]
Speaking Engagements
Client: Program Director for SASIN School of Business, Leadership Ecommerce Accelerator Program (LEAP)
Client: Panel speaker for the Retail Executive Summit Asia
Client: Guest lecturer for Retail Reset Masterclass
Client: Moderator for the General Assembly Made in Singapore ecommerce panel [Recording]
CAOSE 