Quick Bio

Cynthia is an accomplished ecommerce and content marketing professional experienced across consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She managed Reckitt’s online business in Singapore and a multi-functional team to deliver growth for a wide portfolio of brands such as Enfagrow A+, Dettol and Durex on top e-marketplaces. Cynthia currently does strategy consulting and content creation through her own firm CAOSE for clients such as Shippit, Retail Asia and mentors social enterprises as a Fellow with raiSE and 500 Global. Let’s connect!

Email: cynthia@caose.co | LinkedIn

Content Marketing & Thought Leadership

Consulting Project: ExxonMobil Indonesia Market Research Report on Motor Lubricant Ecommerce Strategy

Market Research Project: Australian Chamber of Commerce White Paper, Ecommerce in Thailand [PDF]

Lead Gen Project: Criteo Interview with Head of APAC [Article, PDF]

Lead Gen Project: Akamai Tech White Paper & Customer Acquisition, Ecommerce Web Security [Download PDF]

Thought Leadership: Tech in Asia [Article #1, Article #2, Article #3], ecommerceIQ, DailySocial, TechCrunch, CAOSE Substack

Email Marketing: eIQ Weekly Brief, eIQ Insider, eIQ Research (built database of 7,000+ subscribers from 0)

Podcasting: EcomAsiaChat #1: Securing an Ecommerce Website, eIQ & Mobifor [Transcript], raiSE Social Entrepreneurship Series [coming soon March 2022]

CAOSE Newsletter: A newsletter discussing the things young people care about [Substack]

Speaking Engagements

Client: Program Director for SASIN School of Business, Leadership Ecommerce Accelerator Program (LEAP 2017)

Client: Panel speaker for the Retail Executive Summit Asia (April 2021)

Client: Guest lecturer for Retail Reset Masterclass (August 2021)

Client: Moderator for the General Assembly Made in Singapore ecommerce panel (August 2021) [Recording]

Akamai Tech




Criteo Interview

Google Brand Masterclass in the Philippines 2017

DBS Ecommerce Workshop in Singapore 2017

Panelist at Retail Asia Executive Summit 2021

Interview with eatigo CEO in Thailand 2017

Judge for Asia Ecommerce Awards 2020
Effective Communications Lecture in Thailand for LEAP 2017

Retail Reset Masterclass 2021

Made in Singapore

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