Quick Bio

Cynthia is an accomplished ecommerce and digital-first professional experienced in various consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She previously managed RB’s online business in Singapore and a multi-functional team to deliver growth for a wide portfolio of brands such as Enfagrow A+, Dettol and Durex on top e-marketplaces. Cynthia currently does ecommerce and marketing consulting for her own firm CAOSE with clients such as Shippit and Retail Asia.

Contact me: cynthia@caose.co

Content Marketing & Thought Leadership

Client Project: ExxonMobil Indonesia Market Research Report on Motor Lubricant Digital Strategy
Client Project: Australian Chamber of Commerce White Paper, Ecommerce in Thailand [PDF]
Client Project: Criteo Demand Generation, Interview with Head of APAC [Article]
Client Project: Akamai Tech White Paper & Customer Acquisition, Ecommerce Web Security [Download PDF]

Published Articles: Tech in Asia [Article #1, Article #2], ecommerceIQ, DailySocial, TechCrunch

Email Marketing: eIQ Weekly Brief, eIQ Insider, eIQ Research (built database of 7,000+ subscribers from 0)

Podcast: EcomAsiaChat #1: Securing an Ecommerce Website, eIQ & Mobifor [Transcript]


Client: SASIN School of Business, Leadership Ecommerce Accelerator Program (LEAP 2017)
Client: Retail Reset Masterclass (August 2021)
Client: Retail Executive Summit Asia (April 2021)
Client: General Assembly Made in Singapore (August 2021) [Recording]

Akamai Tech




Criteo Interview

Google Brand Masterclass in the Philippines 2017

DBS Ecommerce Workshop in Singapore 2017

Panelist at Retail Asia Executive Summit 2021

Interview with eatigo CEO in Thailand 2017

Judge for Asia Ecommerce Awards 2020
Effective Communications Lecture in Thailand for LEAP 2017

Retail Reset Masterclass 2021

Made in Singapore

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